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JASSD - Journal of African Studies and Sustainable Development (Vol. 3 No. 11, 2020) CUSHIONING THE EFFECTS OF COVID-19 CONSUMER EXPERIENCES FOR OPTIMUM ECONOMIC SURVIVAL IN THE 'NEW NORMAL' IN ENUGU STATE Favour Amarachi Moghalu & Honesta Chidiebere Anorue & Maureen Anayo Madu & Ugochukwu Justice Ololo & Oliver Okechukwu Okanazu & Lilian Ogechi Nwandu

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