JOURNALS

OCHENDO - An African Journal of Innovative Studies (OAAJIS) (Vol. 2 No. 1, 2021) GREEN CULTURAL PRACTICES AND SUSTAINABLE BUSINESS MANAGEMENT Author(s): Okanazu, Oliver Okechukwu & Akele, Francis Egberi

ABSTRACT

This study identified green culture practices for sustainable business management in a world of change in Anambra and Enugu States, Nigeria. Three research questions guided the study while three null hypotheses were tested at P ? 0.05 level of significance. Survey research design was adopted for the study. The population for the study consists of all the 547 registered SMEs in the two states of the South East zone. The instrument for data collection was a structured 43-item questionnaire titled: Green Culture Practices for Sustainable Business Management Questionnaire (GCPSBMQ). The reliability of the instrument was ascertained using Cronbach Alpha reliability method. The data collected were analyzed using mean and standard deviation for answering the research questions while t-test was used for testing the null hypotheses. Result obtained indicated that discouragement on the use of hazardous chemical in production, encouragement of proper waste management, discouragement of the use of plastic bottles, over exploitation of nonrenewable resources, encouragement of the use of reusable materials, recyclable materials, biodegradable products, energy saving equipment, environmental friendly products among others as parts of green cultural practices for sustainable business management in a world of change. The result of the hypotheses showed no significant difference in the mean ratings of rural and urban, high and less experienced, educated and less education SMEs business managers/operators in three categories of location, experiences and education. The study, among others, recommended that SMEs business managers/operators should attend training on green cultural practices in order to address the cultural, religious and social barriers that hinders the adoption of green cultural practices in their business operations.

Keywords: Green business, Green cultural, sustainability, business management
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