JOURNALS

AKU - An African Journal of Contemporary Research (AAJCR) (Vol. 4 No. 3, 2023) THE APPLICATION OF ARTIFICIAL INTELLIGENCE (AI) IN HUMAN RESOURCE MANAGEMENT: CURRENT STATE OF AI AND ITS IMPACT ON THE TRADITIONAL RECRUITING PROCESS Author(s): Kenechukwu O. Okeyika, Victor C. Ibeto, 3Austin I. Okere & Boniface Umoh

ABSTRACT

Screening resumes efficiently and fairly is perhaps the biggest challenge in human resource acquisition. The study sought to analyze current challenges of human resource management practices, determine the current state of artificial intelligence in the recruitment process and to show the pros and cons of the use of artificial intelligence in human resource management using the grounded theory approach. The paper is entirely based on secondary data which were sourced from books, research papers and articles from internationally recognized journals. The study finds that; in terms of the current state of Artificial Intelligence in human resource management, while general-purpose Artificial Intelligence is still a long shot in any area of human activity, the advancement towards specialized AI-systems in health-care sector, automobile industry, social media, advertising and marketing is significant.

Keywords: Artificial Intelligence, Human Resource Management, Marketing, Social Media
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